The Royal Opera House and AKA, the international entertainment marketing agency, created a contest to where students like the group of five of us create a campaign that will encourage culturally engaged people around the age of 20-30 in the art of opera. This entry can be found at http://www.ycn.org/awards/ycn-student-awards/2015-16-ycn-student-awards/briefs/royal-opera-house. As the Semester continued, my grouped and I created a campaign booklet which we presented in a campaign presentation to a panel made up of five individuals from Webershandwick, Miami Ad School, and Opera Parallel. This presentation simulated an actual campaign presentation, but instead of getting hired to do the campaign we receive Blue Cows for presenting the best campaign. We were up against four other groups and victory was our’s.
